October 10, 2026
When the Standard Nonprofit Playbook Does Not Fit the Group in Front of You
By Jodie Kluver
The Advice That Gets Handed Out by Default
Ask almost anyone who studies the nonprofit sector what a new group should do first, and you will hear some version of the same list. Incorporate. Write bylaws. Recruit a board. Open a bank account in the organization's name. Start chasing grants.
That advice is sound for a lot of organizations. It is wrong for more groups than people admit.
I have spent years studying informal associations: the neighborhood group that meets in someone's living room, the mutual aid circle that formed around one crisis and kept going, the citizen group that shows up at every town meeting but has never filed a single piece of paperwork. These groups do real work. Some of them do more good, per hour spent, than organizations ten times their size. And the standard playbook was never written with them in mind.
What Formalizing Actually Costs
Every structure has a price, even a good one. A board needs recruiting, training, and feeding with agendas and minutes. Incorporation needs filings and a registered agent and someone willing to be treasurer. Grant funding needs reporting cycles and often a shift in what the group spends its time doing, because funders fund what they fund, not necessarily what the group would otherwise choose.
For a group of twelve people organizing tutoring for neighborhood kids, that price can eat the whole organization. I have watched informal groups formalize because someone told them they should, and lose the thing that made them work in the first place: fast decisions, low overhead, trust that did not need a committee to confirm it.
The standard advice assumes the goal is growth and permanence. Not every group has that goal, and not every group should.
The Question Worth Asking Instead
Before I tell any group to formalize, I ask what problem the formalizing is supposed to solve. Usually it is one of three things.
Money. Some funding sources require a legal entity. If a group genuinely needs outside money at a scale that requires that, formal structure solves a real problem.
Liability. If the work involves real risk, a legal shield matters. A reading circle in a church basement and a program driving kids to appointments do not carry the same exposure.
Legitimacy with a specific audience. Sometimes a city council or school district will only sit down with an organization that looks a certain way on paper. That is a real constraint, even if it has nothing to do with the quality of the work.
If none of those three apply, I tell groups to stay informal and spend their energy on the work instead of the paperwork. That is not advice I give because informality is charming. It is advice I give because the data on informal associations backs it up: they are often more adaptive, faster to respond, and better at holding onto the voice of the people actually doing the work, precisely because no structure has grown up around them yet.
What Good Informal Structure Looks Like
Staying informal does not mean staying unorganized. The groups that last without ever incorporating usually have a few things in common. They have a clear way decisions get made, even if it is unwritten. They have more than one person who knows how things run, so the group does not collapse if one person steps back. And they have a habit of checking in with each other about whether the work still matches what people actually need, instead of running on autopilot.
That last habit is the one that matters most and gets skipped most often. A formal board has a built-in moment for that kind of check, an annual meeting or a strategic plan. An informal group has to build the habit on purpose, because nothing forces it.
Matching the Structure to the Moment
My rule of thumb: structure should answer a specific need, not satisfy a general sense that the group should look more official. If a funder, a liability, or a gatekeeper is forcing the question, formalize to meet that requirement and no further. If nothing is forcing it, resist the urge to build scaffolding around something that is already working.
The sector spends a lot of energy convincing people that legitimacy looks like a letterhead. Sometimes it looks like a group of neighbors who show up, do the work, and never once needed a board to tell them how.